Our Value Proposition
Providing quality service is critical. Our business and individual clients judge our competence based on how we serve them. This is their primary - and in many cases their only measurement of our capabilities.Our value proposition to the client is that we offer optimum utilization of their time and money with effective consultancy and activation services with the prime » moreKey Message
We have a unique team of professionals with proven expertise in facilitating private sector - MSME growth in Bangladesh. We do more than consultancy. We also co-facilitate implementing our partner’s projects. We want to make sure that our marketing never loses site of our strengths as a company i.e. we expedite the process to reach our clients' goal with cost effective and time bound performance, ensuring quality » moreCore Function
Our core team of market development professionals with years of experience and expert associates in various fields are ideally positioned to deliver quality consultancy and activation services.Our local contacts throughout the country enable us to carry out field research and project implementation with efficient and » more
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Research and Analysis
Research and analysis comprises tasks of various phases and contexts. These tasks include stakeholder analysis for particular products/services for value chain analysis and socio-economic analysis of both demand and supply side, study of rural and urban markets through rapid and detailed scoping for making market appraisals, detailed market analysis for identification of various aspects of development and constraints/opportunities for designing pertinent strategies keeping in mind specific requirements of clients (for example, determining weight of different constraints/opportunities for assigning importance accordingly), survey using research tools (like KIIs/FGDs, structured/semi-structured/open-ended questionnaire surveys, etc.) for in-depth discussion with representative respondents, analysis of gender issues in socio-cultural ands economic context, determination of sample size and criteria considering geographic coverage, socio-economic status and/or demographic distinction or profile, and so on aimed at evolution of self-sustaining and efficient systems for sustainable poverty eradication and MSME development.
Research and Analysis is divided into the following sub-categories:
Sub-sector value chain analysis: Analysis of stakeholders of a particular product or service to identify constraints and opportunities for the growth of the sector to design interventions that enhance competitiveness.
Usage, Attitude and Image (UAI) survey of service sectors: Demand side assessment tool to analyze the market potential of a particular product/ service and develop SWOT.
Supply side investigation of markets/sectors: Economic analysis of supply side of market/sector(s).
Participatory Rural Appraisal (PRA): Analysis of socio-economic and cultural impediments by a group of experts through direct involvement of concerned the community.
Rural Market Study: An extensive investigation procedure to analyze the supply chain to and from the rural areas.
Focus Group Discussion (FGD): A process of gathering qualitative data through in-depth discussion in a group moderated by an expert.
Gender Analysis: Examining the issue to take account of the broad reality of gender roles and relationships to address gender disparities
To see the Research and Analysis flowchart, please click the icon below:
Rural Access Research and Analysis : 